Marketing
During the 2-year programme, students will learn the core knowledge and skills that are needed for entry to a range of marketing occupations.
The T Level in Marketing will be available from September 2025 onwards (TBC).
Summary
Level 3 qualification
2-year course
Includes 9 weeks minimum working with an employer on an industry placement
What you can do with this T Level
This course is suitable for anyone wanting a career in the marketing sector. Career options might include:
Speak to your careers adviser to find out more.
Students can also use this T Level to progress to a related higher-level apprenticeship or course of study at a higher level.
What you’ll learn on this course
Students will develop an understanding of a broad range of issues relevant to the sector, including:
- the purpose of marketing, how it adds value to an organisation including leadership, culture and vision and the impact of no marketing activity
- role of marketing including marketing as a management process, its importance, market type and reach
- the key differences between consumers and customers and the different ways to influence them
- routes to market including the role of suppliers and procurement: business to business (B2B), business to consumer (B2C) and other channels, and how this influences marketing activity
- customer personas and how they are used to determine marketing campaigns
- including purpose and typical types, e.g. competitive, spontaneous,analytical, and methodical
- different types of customers and consumers and what influences their behaviours
- organisational purpose and business aims including for profit and not for profit marketing objectives
- the marketing and extended promotional mix (advertising, personal selling,sales promotion, public relations and direct marketing) including the differences between the channels and the benefits of a coordinated marketing mix in relation to:
- product
- price
- place
- promotion
- people
- process
- physical evidence
In addition to the core content, each student will also complete at least one module of occupation-specific content.
The specialisms available in the Marketing T Level are:
- marketing Assistant (Multi-Channel)
What you'll need before you start
T Levels are one of your options after you’ve finished GCSEs.
Entry requirements for each course are set by the individual school or college.
Check with your local T Level school or college to find out the entry requirements for the Marketing T Level.