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Marketing

During the 2-year programme, students will learn the core knowledge and skills that are needed for entry to a range of marketing occupations.
The T Level in Marketing will be available from September 2025 onwards (TBC).

Summary

Level 3 qualification

2-year course

Includes 9 weeks minimum working with an employer on an industry placement

What you can do with this T Level

This course is suitable for anyone wanting a career in the marketing sector. Career options might include:

Speak to your careers adviser to find out more.

Students can also use this T Level to progress to a related higher-level apprenticeship or course of study at a higher level.

What you’ll learn on this course

Students will develop an understanding of a broad range of issues relevant to the sector, including:

  • the purpose of marketing, how it adds value to an organisation including leadership, culture and vision and the impact of no marketing activity
  • role of marketing including marketing as a management process, its importance, market type and reach
  • the key differences between consumers and customers and the different ways to influence them
  • routes to market including the role of suppliers and procurement: business to business (B2B), business to consumer (B2C) and other channels, and how this influences marketing activity
  • customer personas and how they are used to determine marketing campaigns
    • including purpose and typical types, e.g. competitive, spontaneous,analytical, and methodical
    • different types of customers and consumers and what influences their behaviours
  • organisational purpose and business aims including for profit and not for profit marketing objectives
  • the marketing and extended promotional mix (advertising, personal selling,sales promotion, public relations and direct marketing) including the differences between the channels and the benefits of a coordinated marketing mix in relation to:
    • product
    • price
    • place
    • promotion
    • people
    • process
    • physical evidence

In addition to the core content, each student will also complete at least one module of occupation-specific content.

The specialisms available in the Marketing T Level are:

  • marketing Assistant (Multi-Channel)

What you'll need before you start

T Levels are one of your options after you’ve finished GCSEs.

Entry requirements for each course are set by the individual school or college.

Check with your local T Level school or college to find out the entry requirements for the Marketing T Level.

Find this T Level near you

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